In Pakistan, the concept of entrepreneurship has been introduced in the current century. That is why, people are not much aware of the term ‘business’ here. Still quite an amount of people running their businesses, like textile industries or embroidery section of Pakistan are famous worldwide. Businesses enhance the economy of the country and play a vital role to meet international competitions. For a better business strategy, the team should conduct a survey named SWOT, Strengths Weaknesses Opportunities and Trends, to find out the demand of their target audience. Meeting with the target audience and making an impact through the tools of advertising, with the catchy marketing tactics; you have a perfect business plan in your hand.