Interviews are a form of primary research. Interviews can be structured or unstructured. In structured interviews, the interviewer prepares a set amount of structured questions. However, in an unstructured interview, the interviewer has prepared a few structured questions, but depends on the response of the interviewee, to continue the interview further. An unstructured interview may have advantages and disadvantages. By an unstructured interview, the interviewer may have detailed research material. He/she may have many perspectives to the research topic. However, such interviews are a lot time consuming and further discussion may lead to disagreement between the interviewer and interviewee.
Tag: Primary Research
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Market Research: Primary Research and Secondary Research.
Market research is the systematic gathering and interpretation of information about individuals or organisations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. There are two types of market research; primary and secondary market research. Primary research is the research carried out to answer specific questions, and is conducted by the researcher himself/herself. Such a research can be conducted via questionnaires, surveys and interviews. Secondary research is the type of research which is made on the basis of information by previously made researches, e.g:reports by the government, newspapers, journals, magazines, and radio and TV stations.