Market Research: Primary Research and Secondary Research.




Market research is the systematic gathering and interpretation of information about individuals or organisations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. There are two types of market research; primary and secondary market research. Primary research is the research carried out to answer specific questions, and is conducted by the researcher himself/herself. Such a research can be conducted via questionnaires, surveys and interviews. Secondary research is the type of research which is made on the basis of information by previously made researches, e.g:reports by the government, newspapers, journals, magazines, and radio and TV stations.

Tags: , , , ,

In: Paragraphs Asked By: [75 Blue Star Level]

Comments are closed.

Review this Essay

You must be Logged In to post an Review.

Not a member yet? Sign Up Now »