The 4P’s of Marketing




The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand’s offer, and is often associated with the four Ps:

▪️ Price: What the price of the product should be.
▪️ Product: A product that satisfies the wants and needs of the consumers.
▪️ Place: Where the product or service should be sold.
▪️ Promotion: Ways to let consumers know that that product or service exists and can be bought.

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